_PROJECT NAME

Silent Sales Man

_PROJECT SCOPE

The objective was to create new icons to more effectively communicate K2's Silent Salesman (SSM). Took steps to translate as many words as possible into icons and used discretion when determining what is/isn’t effective on the current SSM. Compiled a list of must haves, then set a proper hierarchy of information. 

ROLE: ICON CREATION

K2-SSM-Icons-HERO2-12

_OBJECTIVE

Notes from brief.

While the check boxes are easy to create, they are not very intuitive. There should be 5 baselines, the 5th/new one is "Combination Camber," focus more on what it stands for. The current baselines side profiles work, but could be more obvious? Use discretion. Do the baseline diagrams need to be model specific? Follow the SOT for all board configurations. RE: design preferences, these should be consistent in style, on brand and easy to understand.

NOTE: _img1 was the initial SSM to be redesigned.

K2-SSM-Icons-final-01

_WORDS TO VISUALIZE

Explore visual representations of the following:

NEW

CAMBER

PLAYFUL

GROOMERS

ENJOYERS

DIRECTIONAL

COMBINATION CAMBER

PRECISE

POWDER

WARRANTY

TWIN

TAIL/BUTT (RE:SNOWBOARD)

RAILS

ALL-TERRAIN

RATING SYSTEM 1-5

ROCKER

TIP/NOSE (RE:SNOWBOARD)

JUMPS/PIPE

ALL-TERRAIN FREESTYLE

FLEX & FEEL

_Early Concepts

K2-SSM-Icons-final-13.3-13

_Revison One

K2-SSM-Icons-final-14.1

_Revison Two

K2-SSM-Icons-final-15
K2-SSM-Icons-final–05

SSM Revision One

K2-SSM-Icons-final–07

SSM Revision Two

K2-SSM-Icons-finalpng-11

SSM Final

WUR-r3-11

Thank You Kindly for Your Time & Attention

2021 Site Design & Content by Ricky Raboteau

Seattle, Washington
Email: rraboteau@gmail.com
Linkedin: @raboteau
Arena: @wu-ricky
Tumblr: @wu-ricky