_PROJECT NAME
_PROJECT SCOPE
The objective was to create new icons to more effectively communicate K2's Silent Salesman (SSM). Took steps to translate as many words as possible into icons and used discretion when determining what is/isn’t effective on the current SSM. Compiled a list of must haves, then set a proper hierarchy of information.
ROLE: ICON CREATION
_OBJECTIVE
While the check boxes are easy to create, they are not very intuitive. There should be 5 baselines, the 5th/new one is "Combination Camber," focus more on what it stands for. The current baselines side profiles work, but could be more obvious? Use discretion. Do the baseline diagrams need to be model specific? Follow the SOT for all board configurations. RE: design preferences, these should be consistent in style, on brand and easy to understand.
NOTE: _img1 was the initial SSM to be redesigned.
_WORDS TO VISUALIZE
NEW
CAMBER
PLAYFUL
GROOMERS
ENJOYERS
DIRECTIONAL
COMBINATION CAMBER
PRECISE
POWDER
WARRANTY
TWIN
TAIL/BUTT (RE:SNOWBOARD)
RAILS
ALL-TERRAIN
RATING SYSTEM 1-5
ROCKER
TIP/NOSE (RE:SNOWBOARD)
JUMPS/PIPE
ALL-TERRAIN FREESTYLE
FLEX & FEEL
_Early Concepts
2021 Site Design & Content by Ricky Raboteau
Seattle, Washington
Email: rraboteau@gmail.com
Linkedin: @raboteau
Arena: @wu-ricky
Tumblr: @wu-ricky