How the Fall 2020
K2 Catalog came together.
A tale in design, illustrator and photoshop.
I hope to reveal a glimpse in how these programs played an integral role in finishing the F20 Catalog.
It was 2019.
This was the company we worked for.
..what the team looked like.
..the storm heading towards us.
As we entered the final week of our Fall 2020 Catalog prepress handoff, an obstacle arose. We needed to finalize the last leg of the K2 Ski & Snowboard Catalogs, on the road, over our inspiration trip for the Fall 2021 Product Design Season. The road trip was from Seattle to Alabama for the Talladega Superspeedway.
The final pagination had been updated from marketing.
Final copy had been shared from our product team.
New product or photo samples had landed from our overseas factory.
I provided a style guide to the photographer for final photo delivery.
With all the necessary tools in place I needed to finalize the 90 page snowboard catalog. This is understood as the second largest deadline of our product season.
This is what our office looked like..
..my breakfast.
..our workstation after fighting with indesign and 9 hours of driving.
The below is a map of our journey.
As our Creative Director pulled Dolly into Talladega superspeedway, crossing the gated threshold – timing matched almost perfectly, as I was just completing the Snowboard Catalog and sending the final proof off to the printer.
This was a rewarding experience. There were tough moments, but the experience brought us together as a design team. We shared, insights and wisdom about life, program tips/tricks, problem solved bug fixes and had meaningful discussions on design.
And once the storm is over, you won’t remember how you made it through, or how you managed to survive. You won’t even be sure, whether the storm is really over. But one thing is certain. When you come out of the storm, you won’t be the same person who walked in. That’s what this storm’s all about.
― Haruki Murakami, Kafka on the Shore
The 2020 K2 Snowboarding Catalog
Key Metrics
Thank You Kindly for Your Time & Attention
2021 Site Design & Content by Ricky Raboteau
Seattle, Washington
Email: rraboteau@gmail.com
Linkedin: @raboteau
Arena: @wu-ricky
Tumblr: @wu-ricky