Sans

_COMPANY NAME

_PROJECT SCOPE

sans is a multidisciplinary PETA approved clothing line challenging high end fashion in the Greater Seattle area. By using progressive decoration, mixed media techniques and being socially responsible they create custom limited edition sweatshirts. sans is dedicated to crafting original, comfortable, vegan clothing.

ROLE: FULL CAMPAIGN DESIGN

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_BRANDING

Visualizing the branding.

We strived to guide the brands consumer experience, while delivering increased market exposure, consumer engagement and the build brand equity. An example of the print collateral design. The Lookbook & Line sheet will appear soon.

_SOFT GOOD CREATION

Giving each garment its own voice.

We dedicated a substantial amount of time & attention on the market to find a niche between other already established plant based brands. We were pleased to find that there wasn't a brand creating clothing quite like what we had in mind. We began conceptualizing designs for crew neck sweatshirts. Here are a couple of samples that demonstrate what was accomplished – note new designs have yet to be released.

_DOPE

Design Concept

First Article

Photo Sample

_WITHOUT

Design Concept

First Article

Photo Sample

_HALO

Design Concept

First Article

Photo Sample

_MARKETING

Content creation &
Social Media

We strived to guide the brands social presence by delivering increased market exposure, consumer engagement while building the brands equity. We utilize social platforms such as IG & FB. The Hero video (above) was created as a marketing tool to generate brand awareness.

Check out the brands Gram @sanslife.clothing

This promo vid was created as a marketing assets to generate brand awareness

Buyer sheet

Additional asset creation

Along with soft good creation, web and social assets along with some packaging assets were required. Though the brand was approaching buyers, a DTC arena was needed. Provided website creation (SS), photographic direction, copywriting and social media integration.